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Quality is our commitment!


Clear, consistent communication fosters success. We emphasize transparency, ensuring alignment with your objectives and smooth collaboration throughout every engagement.

Start with the customer – find out what they need and provide it to them.

Top quality spare parts


Our products are designed for durability, efficiency, and performance. With a focus on quality, we ensure that our parts meet the highest industry standards to keep your equipment running smoothly.

Start with the customer – find out what they need and provide it to them.

Tailored solutions for your equipment needs.

Get to know our dedicated team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our product lines, marketing, and customer service strategies.

Sarah Lee

Chief Commercial Officer

Mich has transitioned from the tech world to the heavy equipment industry, bringing his expertise in strategic growth and customer satisfaction to our team.

Aline Turner

Chief Operations Officer

Aline is one of the iconic figures in the heavy equipment industry who can say they love what they do. She mentors 100+ in-house technicians and looks after the community of thousands of equipment operators.

Iris Joe

Chief Financial Officer

Iris, with her extensive experience in logistics, helps us streamline operations and improve efficiency. She is determined to drive success and delivers her expertise to elevate the company.